about
End to end merch management for creators and brands
Strategy, production, e-commerce, tour and fulfillment. We partner with creators and brands to plan, produce, and scale merchandise that actually sells.
Creators and identity-driven brands want more than merch. They want a world built around their unique voice, niche, and community. Audiences want the same: products that help them express their identity and find others like them.
Brand strategy, cultural psychology, and production expertise merged into one process.
services
How we execute your merch world...
01. Identity and Creative Direction
Turn who you are into a world your audience wants to live in.
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Identity translation (creator --> world --> product)
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Brand story, archetype, narrative arc
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Visuals, color system, motifs, symbols
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Creative direction for collections & campaigns
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Positioning for both creators and small brands
02. Merchandise Strategy and Product Development
Build products that express identity, not logos.
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Product lineup strategy
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SKU planning tied to audience psychology & margin
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Custom graphics direction
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Apparel & accessories development (cut-and-sew)
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Blank selection, quality control, sampling
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Costing and margin optimization
03. Production & Supply Chain Management
Reliable, high-quality execution without the stress.
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Vendor sourcing & negotiation
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Production oversight
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QC + revisions
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Pre-order vs. pre-production strategies
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Inventory forecasting
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Coordination with fulfillment teams
04. Ecommerce Launch & Growth Management
Launch and scale a store that actually converts.
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E-commerce set up
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Site merchandising + product pages
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Launch planning & timelines
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Marketing strategy for launches (email, social, content)
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Retargeting & lifecycle strategy
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Post-launch analytics & optimization
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Ongoing store management (for retainer clients)